‘Last tickets’ notification
Display a notification about the number of remaining tickets available. By showing that your tickets are in limited supply you essentially increase the demand. This is always a strong persuasion element and is particularly effective when combined with a good promotional sale offer - we’re going to touch on the subject of these Special offers in part 3 of this chapter.
‘Sale ending soon!’ notification
The fear of missing out is a common driver of action for marketers and advertisers. Marking the approaching end of the ticket sale on your registration form uses the element of emotion. Time running out creates urgency and leads to increased ticket sales.
‘Last order made’ notification
Provide social proof. Show the time since the most recent registration was made. Potential participants feel more at ease knowing that someone else has already registered for your event. It generates the element of trust and raises the chance the next person will register as well.
Crossing the price
Another very popular method for improving conversions is the crossed price. It is widely recognized that the visitor often responds to better value. Once again Amazon and Booking.com are a good reference on how this is utilized to great effect. They put the current price right next to the crossed out original price. This allows the potential buyer to easily compare the old price and the new price. In line with this, when creating your ticket categories, let’s you put an accent on your value propositions, by adding a crossed out price on your registration form for each category.
Display a notification about the number of remaining tickets available. By showing that your tickets are in limited supply you essentially increase the demand. This is always a strong persuasion element and is particularly effective when combined with a good promotional sale offer - we’re going to touch on the subject of these Special offers in part 3 of this chapter.
‘Sale ending soon!’ notification
The fear of missing out is a common driver of action for marketers and advertisers. Marking the approaching end of the ticket sale on your registration form uses the element of emotion. Time running out creates urgency and leads to increased ticket sales.
‘Last order made’ notification
Provide social proof. Show the time since the most recent registration was made. Potential participants feel more at ease knowing that someone else has already registered for your event. It generates the element of trust and raises the chance the next person will register as well.
Crossing the price
Another very popular method for improving conversions is the crossed price. It is widely recognized that the visitor often responds to better value. Once again Amazon and Booking.com are a good reference on how this is utilized to great effect. They put the current price right next to the crossed out original price. This allows the potential buyer to easily compare the old price and the new price. In line with this, when creating your ticket categories, let’s you put an accent on your value propositions, by adding a crossed out price on your registration form for each category.
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