Social Media and Content Marketing For Event

You need to be present and very active on Social Media. Join conversations. Don’t just “like” and “favourite” other people’s comments, add a reply and make it more personal. Share useful information with your audience, share useful articles from your blog. Thank people when they share your articles and retweet them (Twitter). Of course all of this will go alongside the promotions, updates, press releases and news coverage you will be publishing regularly.

Why Not Start a Blog?

Although it may seem difficult to organize and follow, try to have a schedule for your blog articles and post regularly. A blog is only as good as its updates, so keep it active and publish articles at least once a week.


Blog Topics and Ideas

• Any of the Press Release (news) topics above re-written in a more casual, everyday tone of voice
 • An exciting new development in your industry 
• Advice, how-to, useful tips, tricks or “hacks” article relating to your audience or industry
 • An Interview with a speaker or performer from your event 
• An Interview with someone from your team 
• An Interview with a partner, sponsor or endorser 
• Interview with a famous attendee from a previous edition of the event
 • Give the audience a teaser about how awesome the event is going to be and why they should rush to buy tickets. 
• A whole story about a previous edition of the event
 • Some off-topic banter that most will relate to, for example “5 Ways To Be Happier” (keep those posts to a minimum otherwise you risk making the blog irrelevant)


Twitter
Your Twitter profile should be a constantly updating conversation about your event, industry and audience

Facebook 

Nearly all events, worldwide, are present on Facebook. Make sure you create a Facebook event for your… event.

• Details. In the details section start with a link to your event’s website. If attendees need to register elsewhere make sure you explain that clearly. Always add the necessary links. 

• Add more hosts. Click Edit at the top right of the event and then add sponsor or partner names in the Host field.

 • Add the Venue. If you want a map for your event, instead of typing a physical address, add the venue in the Where field. 

• Sell Tickets. In the Tickets form add your Weemss event webpage or your own website address.

 • Event wall. Don’t tick the Only admins can post to the event wall option. You want everyone to be active on the event page, organizers, sponsors and attendees. 

• Use Tags. For an even greater opportunity for likes, shares and comments get the sponsors involved. Tag sponsor companies, your event partners and speakers in your posts. Encourage their activity there.