One can have the most brilliant idea for an event and still fail to sell it. That’s why it’s imperative that you know who the audience for your event is. As we said earlier identifying your audience is key to understanding their expectations and needs. So how exactly do we do that?
Take a good look at your event!
Your event is in essence a product that you’re going to sell to people. Analyze that product and think about how it will fulfill a need or solve a problem for a potential customer. Who might be interested and who may benefit from attending your event?
Do your homework
Doing some research about any similar events can help you get information about your industry, the current market and your competition. Such information is already out there and can easily be found at no cost whatsoever.
Pay attention because this is what a lot of people struggle with and can’t understand - the value of their event. Value will always be the basis of any negotiation, so it is essential to master this concept for any event.
Consider what any marketing professional from any company would love to get their hands on. Apart from a Porsche, it’s reaching more people with their product or service.
Your event will provide access to people, even more so, access to a guaranteed audience in a natural setting. Knowing your audience well will mean you’ll actually know who to approach in your negotiations. Convince them your audience is the right target for their product, service, and so on.
Take a good look at your event!
Your event is in essence a product that you’re going to sell to people. Analyze that product and think about how it will fulfill a need or solve a problem for a potential customer. Who might be interested and who may benefit from attending your event?
Do your homework
Doing some research about any similar events can help you get information about your industry, the current market and your competition. Such information is already out there and can easily be found at no cost whatsoever.
If you have a rough picture of what your potential audience is going to be, develop your event participant profile, or profiles if you feel the event’s going to have more than one audience. Here’s some food for thought:
One
To have a good understanding of your audience you need one more thing - identify where your audience is and what they do. Do some brainstorming about which websites and blogs they are likely to visit, which social networks do they frequent?
• What is important to these people?
• Do they have advanced knowledge on your event’s topic(s)?
• What impresses them?
• How do they interact?
• Are they technical?
• Are they conservative or bohemian?
• What are their problems?
Consider what any marketing professional from any company would love to get their hands on. Apart from a Porsche, it’s reaching more people with their product or service.
Your event will provide access to people, even more so, access to a guaranteed audience in a natural setting. Knowing your audience well will mean you’ll actually know who to approach in your negotiations. Convince them your audience is the right target for their product, service, and so on.
When working on a zero budget, your negotiation and communication skills are absolutely vital. These skills come from practice, but if you don’t know anything about negotiation, make sure to learn the basics.
No comments:
Post a Comment