Prepare a Press Release like a PRo
Now that you have your list of media outlets you need to prepare an engaging Press Release. The Press Release needs to sound worthwhile for the journalist to cover and also worthwhile for the audience to read and engage.
There is a vast amount of Press Release guides online, whichever you pick just make sure you are covering your PR basics, the five W’s and one ‘H’:
Who is organizing the event?
What is the event about?
Where is it happening?
When is it happening?
Why is it important or interesting?
How is it relevant to the media outlet and audience?
Press Release Topics and Ideas
• Event Announcement
• New Session/Topic/Activity Announcement
• New Partner Onboard
• New Sponsor Onboard
• New Speaker or Performer Announcement
• Interview with a Speaker or Performer
• Prize Draw Announcement
• New Promotion or Offer Announcement The Fine Art of Selling Tickets For Your Event’
• New Milestone Reached
Now that you have your list of media outlets you need to prepare an engaging Press Release. The Press Release needs to sound worthwhile for the journalist to cover and also worthwhile for the audience to read and engage.
There is a vast amount of Press Release guides online, whichever you pick just make sure you are covering your PR basics, the five W’s and one ‘H’:
Who is organizing the event?
What is the event about?
Where is it happening?
When is it happening?
Why is it important or interesting?
How is it relevant to the media outlet and audience?
Press Release Topics and Ideas
• Event Announcement
• New Session/Topic/Activity Announcement
• New Partner Onboard
• New Sponsor Onboard
• New Speaker or Performer Announcement
• Interview with a Speaker or Performer
• Prize Draw Announcement
• New Promotion or Offer Announcement The Fine Art of Selling Tickets For Your Event’
• New Milestone Reached
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