You probably already know that having a website and an online registration form for your event is a necessity today. Since the purpose of this book is to give you new food for thought we’re going to focus on key design aspects that will increase the number of registrations for the event.
1 Make it easy to navigate and read
This is basically another way of us saying you should apply the KISS principle. KISS stands for ‘Keep It Simple, Stupid’ and is a design principle that states simplicity as the key goal when creating something.
2 Make sure it loads fast
In all fairness this should’ve been a ProTip. Visitor satisfaction decreases the longer it takes for your event page to load. That’s the conclusion from data analysis conducted by search engine giants Bing and Google. So while most web designers tend to focus on everything else, you should be optimizing your event page for speed.
3 Keep the important bits separate
In your case the important bits are the information about the event, the date and time of the event, the venue address, and of course the registration form. Keeping them separate allows the visitor to ‘chew’ the information better and you also avoid that clutter we mentioned a few paragraphs up.
4 Add a CTA (Call-to-Action)
The CTA is used to push website visitors towards some action. In your case that action is registering for your event so the Call-to-Action should take them straight to the registration form. There’s no rule of thumb for what size, phrase, or style works best, just make sure your CTA appears as a button and not plain text.
Create Your Event Page
Our excellent Event Webpage creator is optimized for maximum effect and helps you make a site for your event in just a few minutes. It’s 100% responsive and looks great across all devices. Registration forms built with the software are also entirely responsive and can even be integrated on your very own site as easily as you would embed a YouTube video. This will enable your visitors to register for your event from any mobile or personal computer device. Remember that interacting with the web on phones and tablets is not the same as on a desktop computer.
WordPress is Your Friend
It’s always best to create your own website. We highly recommend WordPress for that. Apart from paid themes and plugins the service is free, it’s customizable and easy to use. A good many of their free themes are also responsive so you can create a fast and mobile-friendly website for your event at no cost.
1 Make it easy to navigate and read
This is basically another way of us saying you should apply the KISS principle. KISS stands for ‘Keep It Simple, Stupid’ and is a design principle that states simplicity as the key goal when creating something.
2 Make sure it loads fast
In all fairness this should’ve been a ProTip. Visitor satisfaction decreases the longer it takes for your event page to load. That’s the conclusion from data analysis conducted by search engine giants Bing and Google. So while most web designers tend to focus on everything else, you should be optimizing your event page for speed.
3 Keep the important bits separate
In your case the important bits are the information about the event, the date and time of the event, the venue address, and of course the registration form. Keeping them separate allows the visitor to ‘chew’ the information better and you also avoid that clutter we mentioned a few paragraphs up.
4 Add a CTA (Call-to-Action)
The CTA is used to push website visitors towards some action. In your case that action is registering for your event so the Call-to-Action should take them straight to the registration form. There’s no rule of thumb for what size, phrase, or style works best, just make sure your CTA appears as a button and not plain text.
Create Your Event Page
Our excellent Event Webpage creator is optimized for maximum effect and helps you make a site for your event in just a few minutes. It’s 100% responsive and looks great across all devices. Registration forms built with the software are also entirely responsive and can even be integrated on your very own site as easily as you would embed a YouTube video. This will enable your visitors to register for your event from any mobile or personal computer device. Remember that interacting with the web on phones and tablets is not the same as on a desktop computer.
WordPress is Your Friend
It’s always best to create your own website. We highly recommend WordPress for that. Apart from paid themes and plugins the service is free, it’s customizable and easy to use. A good many of their free themes are also responsive so you can create a fast and mobile-friendly website for your event at no cost.
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